Financial Engines has submitted a new in-depth and extensive comment letter to the Securities and Exchange Commission (SEC) regarding the standards of conduct that investment advisors and broker-dealers must follow when they provide investment advice to retail investors.

In our comment letter, we commend the SEC for endeavoring to raise the standards in this critical area. Financial Engines feels strongly that the SEC should develop rigorous rules that hold the financial services and investment advice industry to the highest fiduciary standard.

Financial Engines stands for the proposition that Americans deserve high-quality investment advice that is free from product conflict. As the nation’s largest independent RIA, we will continue to work with the SEC, and many others, toward a world in which all investors can have access to unconflicted investment advice that promotes their interests and helps them achieve their financial goals.

See below for the full text of our comment letter to the SEC.


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